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The Peoria Exploratorium

Avalon's Magic Emporium

Avalon's Magic Emporium

Avalon's Magic Emporium

Every item I sell has been hand picked for ease and effect.  I demonstrate, sell and teach the best classic magical effects in the business.  I will help you find the right trick for your needs.


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Foto Fantasies

Avalon's Magic Emporium

Avalon's Magic Emporium

Utilizing old fashion green screen technology, we can put you into your favorite world.  Whether you wish to be a wizard, a superhero, a space adventurer or anything or anyplace you'd like to be.

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The Streaming Station

Avalon's Magic Emporium

The Streaming Station

We offer a wide selection of products, including clothing, electronics, home goods, and much more. Our products are sourced from top-rated manufacturers to ensure the highest quality.


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Avalon's Magic Emporium

Welcome to Avalon's Magic Emporium

According to Wikipedia,  A magic store (also magic shop or magician's supply shop) is an establishment which sells materials for performing magic tricks. Magic shops often also sell practical jokes and novelty items, and frequently serve as informal gathering places for amateur magicians, with some hosting organized magic clubs.


Avalon's Magic Emporium is a true culmination of a dream, my dream.  I have finally been able to put together the shop I have always wanted to have.   My shop is a love letter to famous magicians, and magic shops, that came before me.  I really feel that it was the magic shops that shaped this industry.  Come in and see the magic 'art' on the walls, including an original pencil sketch by Harry Blackstone Sr.    This shop is all about the new, ready to learn, future magician.  I have hand picked every trick in the store, with the beginner and hobbyist magician in mind.  I have tricks and kits geared directly to any age group 5 years and up.  I also have easy to perform, professional effects, as well.   Come visit and I will demonstrate and teach you the tricks you want.   There is truly something for everyone in this shop.  We also sell and ship mail orders.

The good news is...there's still more to come.  As the old saying goes...'Come Grow With Us'.    

Open By Appointment Only

Book your appointment now.  Times are limited.  If your need a special time or day, send me a message at the bottom of the page.

Book Your appointment Here

Avalon, The Entertainer, The Magician, The Teacher

Vibrant neon portrait of a man with glasses and a glowing green background.

A Little About Me

I started learning about this industry at age 12.    Now, with over 50 years in entertainment, primarily magic and more than 30 years in the retail magic and teaching space, there are not many people more qualified to help you get started or continue learning 'The Art Of Magic'.    I have worked, performed and taught in, over a dozen different magic shops across the country, from Kissimmee, Florida to Las Vegas, Nevada.   Specializing in classic and beginner effects, I can help you find the perfect magic tricks for any age group. This is my specialty.   This is what I love.  This is what I do.  I have hand picked and curated the best and easiest tricks to accomplish and loaded them into the Emporium, just for you.  I know what works and what will serve you well.   In fact, throughout my career, I have sold, well over, $2 million in magic tricks, so I know I can help you find the perfect tricks and effects for you.  Come in and see me.


Introducing Our New Line

Custom Made Magic Tricks

Custom Made Magic Tricks

Custom Made Magic Tricks

At Entertainment by Avalon, we are always striving to bring you the highest quality and 'Bang For Your Buck' in the beginner magic industry.  We are happy and proud to bring you, what I feel are, the best quality beginner effects in magic.

Great Quality

Custom Made Magic Tricks

Custom Made Magic Tricks

Made right here in Peoria, Illinois, Custom Made Magic Tricks are high quality in production and high quality in production value.  These tricks are incredibly easy to do and are produced to the highest standards of quality and value.

Great Tricks

Custom Made Magic Tricks

Great Tricks

We can help you put together a complete 30 minute or more show, just from the pieces we offer in our Custom Made Magic line.  From productions and vanishes to penetrations and transpositions, you can learn and do an entire range of magic. 

Shop By Category

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Custom Made Magic

Magic is no longer an 'Off The Rack' business.

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Avalon's Top Picks

Avalon's favorite tricks to demo and perform.

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5 Years Old And Up

Tricks so easy, a 5 year old can do them.

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Card Magic

Trick decks and packet tricks.

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Money Magic

Coin and bill tricks.

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Paddle Tricks

Tricks accomplished using 'The Paddle Move'

Featured Products

Find the Perfect Gift at Entertainment by Avalon: Avalon's Magic Emporium

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    Coming Soon

    The Peoria Magicians Assembly

    The Peoria Magicians Assembly

    This club is for and about those who love magic.   Whether you're a hobbyist, a part time performer or a professional magician, we welcome you to join our ranks.  The Peoria Magicians Assembly  has been meeting in Peoria and surrounding communities for decades.  We were Chartered by the International Brotherhood Of Magicians as 'The Nicola Ring, # 48 in 1947 and are also Chartered by The Society Of American Magicians.   For the past 15 years, we have done a yearly show at The Peoria Expo Gardens.  We meet the first Wednesday of each month at 7:00 pm at Avalon's Magic Emporium.  Please come and join us.  All are welcome.  You can find out more at

     Peoria Magicians Assembly 

     You can also find many fine performers for your private gatherings.  Below are several I highly recommend.

    Here's the easiest way to find us.

    1101 SW Washington Street

    1101 SW Washington Street

    1101 SW Washington Street

    View of an old brick building named 'The Mill' at the corner of Persimmon and Washington streets.

    This building is located a couple of blocks north of the foot of the Cedar Street Bridge. If you are traveling south on SW Washington, this is what you'll see as you pass by. Just beyond this building, you are going to turn right into a parking lot.

    Old Railroad Tracks

    1101 SW Washington Street

    1101 SW Washington Street

    View from inside a car of an empty street with brick buildings and a speed limit sign.

    Just past 'The Mill', you'll notice some old abandoned railroad tracks that run between 'The Mill' building and The Dooley Brothers building.   Just turn right into the parking lot here and follow the tracks into our lot.

    The Block Wall

    1101 SW Washington Street

    You're Almost There

    View from inside a car showing train tracks and stacked wooden pallets outside industrial buildings.

    As you follow the tracks into the parking lot, you can park wherever there is space, ensuring you are courteous to others. If there is space, parking against the block wall is perfect.  You can park against the building or wherever you can find space.  It's tricky, I know.

    You're Almost There

    'The Magician Is In'

    You're Almost There

    An industrial courtyard with brick walls, garage doors, and railway tracks in the foreground.

    Once you've parked, look in the corner of the building next to the Pottery Studio; you'll see a green door. That is 'The Magic Door,' through this door is where you can witness incredible magic demonstrations and explore a variety of retail magic items.

    "The Magic Door"

    'The Magician Is In'

    'The Magician Is In'

    Outdoor corner with two chairs, a green door, and a unique wooden sculpture under string lights.

    Once you reach 'The Magic Door', look for the sign that says 'The Magician is in.' It will be located just below the 'Artist Studios' sign. If you don't see the Magician sign, I am not available for magic demonstrations or magic tricks. You can go to my 'Book Your Appointment Here' button above to find my availability.

    'The Magician Is In'

    'The Magician Is In'

    'The Magician Is In'

    Sign for Avalon's Magic Emporium inviting visitors to call for entry through the Magic Door.

    If you see this sign on the door, just call the shop number on it, and I'll come out to let you in. At this point, you are just seconds away from experiencing some incredible magic demonstrations. Once inside, you can enjoy retail magic and even discover some amazing magic tricks that almost anyone can do.

    Contact Us

    Get in touch!

    Appointments for magic demonstrations and retail magic events can be made below, including options for showcasing magic tricks in our photo studio.

    Entertainment by Avalon

    Serving The Area Surrounding Peoria, IL

    (309) 989-5076

    Get in touch!

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